Site owners and publishers face growing challenges with controlling how AI services access and use their content and with receiving fair compensation. This session introduces Cloudflare AI Crawl Control, which allow publishers, creators, and site owners to manage which AI crawlers can access their content and under what terms. We explore strategies for adopting consent-to-crawl and monetization features and how they support faster transitions from legacy providers. Learn from case studies that show how leading publishers are protecting and monetizing content in the AI era, and gain practical, actionable insights.